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Thursday, January 15, 2015

I'm rarely a trendsetter...

But seriously, this is the next trend in Bridesmaid dresses

I'm kicking myself for not thinking of this company myself because they're going to make a bazillion dollars.

So, I've been on the hunt for THE bridesmaid dress that would satisfy all the needs of my large bridal party. I'm one of those mean brides who is insisting everyone wear the same dress even though they are of all heights, weights, body shapes, skin tones, etc. SORRY FRIENDS. 

So, I started the bridesmaid conversation with a few of the girls to see if there were any styles or fabrics they absolutely could NOT manage to swing on their body. The replies I got were:
  • I will wear ONLY strapless.
  • I will wear ONLY something with at least 1 strap.
  • Nothing too low cut in the back so I can wear a bra.
  • Nothing too low cut in the front because I'm too busty.
  • Something requiring minimal alterations.
  • Something under $150.

The struggle was about to be real. But wait...Enter: Azazie.com.

I am literally enamored with this site. The dresses are sassy, elegant and they have literally every single color you could ask for. There's lots of options that the bigger retailers like David's Bridal don't even come close to offering. 

So here's how it works: 

They are based in California and just launched just this year. All of the dresses are handmade by small tailors – no factories in CHINA. The prices are low because unlike other bridal retailers, they don't maintain a huge marketing budget. You can get ANY Azazie dress handmade to your custom measurements (re: less/no alterations) for no additional cost. It takes about 3 weeks for your dress to arrive after you've purchased it. 

They also have an option to order color swatches in any fabric they make dresses in AND you can order sample dresses to try on at home, on your own, for $10, with free shipping and free return. 

So, that's what I did. I ordered swatches and samples. I knew I wanted purple, but which purple...Don't even worry-- Azazie has like 5 frickin' purples to choose from. 

All the PURPLES. All the CHOICES.

My samples arrived last night. Tiffany and I broke into the box immediately of course. The sample dresses came in a very classy and well made garment bag. Certainly much nicer than the the dress I paid $200 for at David's Bridal recent that came crumpled in a damn plastic bag and looked like an animal attacked it (aka I returned it, DON'T WORRY). We ordered two dresses in two sizes based on their sizing chart on their website. Their dresses, like many places, run in bridal sizes so we ordered about 2-4 sizes up to get an idea of their fit. 

I found the dresses to fit true to their measurements on the website. The quality of the seams and zipper were perfect. The chiffon was soft and elegant. The satin was rich and flowy. I was overall very impressed. The strapless dress even had a built in cup/bra latch on the inside as well. 

I will say that they are very long dresses. I'm 6'0 and I put on heels and the dress was still floor length. However, because they offer custom measurements for free when you order an actual dress so it shouldn't be an issue and should reduce most (if not all) alterations for bridesmaids. Here's a couple of photos from our fashion show of bridesmaid dress samples.

While neither of these is THE bridesmaid dress, I have decided on a different style from Azazie.com. I'll be outfitting my bridesmaids and junior bridesmaids in Azazie dresses and I plan to purchase a reception and bridal shower dress from them as well.

I'm telling you that the service they provide and the dresses they make are unbeatable for the price. I own a closet full of bridesmaid dresses that cost more, have far lower quality and took damn near 4 months to come in after I ordered them.

Save your ladies time, money and alterations. They'll love you for it and you won't feel nearly as mean about forcing them all into floor length chiffon gowns that match. I have yet to find a company that offers the same services Azazie does. It may not be the traditional way of finding your bridesmaid dresses but it sure beats the competition. #azazieobsessed #moardressesplease

Now to decide which dress I'm going to order for myself...mwhahahaha.

1 comment:

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